Friday 16 November 2007

ETV Netmart online bidding portal

ETV Netmart is the web-based initiative from ETV Network for the benefit of media planners, agencies and advertisers. This B2B portal offers facility for online bidding of commercial airtime on ETV Network Channels and is meant to save time.

Media buyers considering their media planning cycle to achieve the desired reach and frequency objectives for a brand can now choose from our packages designed on the basis of several factors such as viewer ship, economy, reach and ultra frequency… all at a competitive price.

Media planners, agencies and advertisers should register themselves on the portal in order to participate in bidding and buy commercial time.

The Process:
  • Etv Netmart offers online bidding/buying airtime inventory in all Etv Network channels.
  • Agencies/Client will register to participate in bidding/buying facility.
  • Etv Netmart will be open for bidding/buying throughout the month.
  • There will be a number of exciting packages in each of the network channels for advertisers.
  • Etv will present a base cost/unit price and the number of units available in each package for each channel
  • Agencies can bid multiple packages in a channel by quoting a unit price and the number of units they want to bid.
  • Etv will evaluate all the bids at regular intervals and decide to allot/reject the bid.
  • The successful bidder will be informed through an email.
  • Subsequently the agency/client that won the bid has to send the payment and other documentation to Etv.

https://www.etvnetmart.com/

Heritage Foods plans to raise Rs.100 crore for it's expansion

Milk and milk products company Heritage Foods (India) Ltd (HFIL), which entered the organized or formal retail business with its Fresh@ brand last year, plans to raise $25 million (about Rs100 crore) to part-finance its expansion.

HFIL, which ended 2006-07 with revenues of Rs348 crore, has been promoted by family members of former Andhra Pradesh chief minister Nara Chandrababu Naidu. The company plans to raise the money by placing equity with qualified institutional buyers (QIBs) shortly. The company also plans to offer equity to its promoters through a preferential allotment to raise more than Rs.20 crore.

Tuesday 6 November 2007

Richest man in Andhra Pradesh

It is neither Reddy nor Raju. It is only Kamma..
According to the Forbes magazine, Lagadapati Madhusudhan Rao (41) is the richest person in Andhra Pradesh stands at No- 33 among the richest persons in India. Also he is the youngest in the list, there is no Andhrite in the list.
Lagadapati Madhusudhan Rao is the Chairman - Lanco Infratech Ltd, the Hyderabad-based diversified group.
His net worth is 1.9 billion dollars., ahead of Vijay Mallya, N.R. Narayana Murthy.
Divi Murali of Divi's Lab is narrowly missed the berth in the list. Murali, best of luck next year..